What is this service?
The Email Marketing System, powered by EMMA, is the University of Central Oklahoma's comprehensive platform for creating, managing, and analyzing email marketing campaigns. It provides users with intuitive tools and features to design visually appealing emails, segment target audiences, automate campaign workflows, and track campaign performance metrics.
What are the benefits?
- Professional Email Campaigns: Empowers users to create professional-looking email campaigns with customizable templates, branding elements, and multimedia content.
- Audience Segmentation: Enables precise audience segmentation based on demographic, behavioral, or engagement criteria, allowing for personalized and targeted communication.
- Automation and Workflow Management: Streamlines campaign management processes with automated workflows for email scheduling, follow-ups, and triggered responses based on user interactions.
- Performance Tracking: Provides real-time analytics and performance tracking to monitor key metrics such as open rates, click-through rates, conversions, and engagement levels.
- A/B Testing: Facilitates A/B testing of email subject lines, content variations, and sending times to optimize campaign effectiveness and maximize engagement.
- Compliance and Deliverability: Ensures compliance with email marketing regulations and best practices to maintain deliverability rates and protect sender reputation.
What is covered?
- Design and customization of email templates and content.
- Audience segmentation and list management.
- Campaign scheduling, automation, and workflow management.
- Performance tracking and analytics reporting.
- Training and support resources for users to maximize the effectiveness of their email marketing campaigns.
What is not covered?
- Email content creation or copywriting services.
- Strategy consulting for email marketing campaigns.
- Support for issues related to email deliverability outside the control of the EMMA platform.
How to request the service
Access to the Email Marketing System (EMMA) is available to authorized users within the University of Central Oklahoma community. To request access or assistance with the platform, please use one of the buttons at the top of this page.
What happens next?
Upon request submission, users will receive login credentials and access instructions for the EMMA platform. Additionally, users will have access to training resources and support channels for assistance with campaign setup, execution, and optimization.
Additional notes:
- Users are encouraged to adhere to email marketing best practices and guidelines to maintain positive engagement and deliverability rates.
- Regularly monitor campaign performance metrics and adjust strategies as needed to optimize results.
- For assistance with strategic planning or content development for email campaigns, users can consult with the Marketing Department for guidance and support.