Service Overview
Before launching a new social media account on behalf of a UCO department, program or office, approval must be obtained from University Communications. This ensures consistency in branding, voice and messaging across all university-affiliated accounts.
Our team will work with you to determine if a new account is necessary or if existing channels can help meet your goals. If approved, we’ll provide support with account setup, branding, strategy, accessibility and content planning to set your team up for long-term success.
Key Details
When submitting a request, be prepared to provide:
- The purpose of the new account
- Intended audience and goals
- Platform(s) requested (e.g., Instagram, Facebook)
- Staff responsible for managing the account
- Proposed content plan and posting frequency
New accounts must have a dedicated, trained UCO faculty or staff member responsible for managing content, monitoring engagement and maintaining accessibility and brand standards. Inactive or unapproved accounts may be subject to removal.
University Communications offers training and guidance for account managers and may request periodic check-ins to ensure continued alignment with UCO’s social media standards and guidelines.
Available To
This service is available to UCO faculty and staff. Student organizations may request social media accounts through their sponsoring department and with advisor support.
Service Fees or Additional Costs
There is no charge for new account consultation or setup support. However, approval is based on staff availability and alignment with the university’s branding and communication strategy. Any costs associated with paid promotions, third-party scheduling tools or external content creation are the responsibility of the requesting department.